Previs & Look Development
When it comes to capturing a director's inner vision and communicating that creative statement to producers, cast and crew previsualization (previz) is a powerful production tool. A director can quickly establish pacing, editing, blocking and key visual elements to set all facets of production in motion. Visual effects supervisors use previz as an execution plan for complicated VFX shots. For producers, previz offers an advance blueprint for bidding out key sequences, keeping production costs under control. As an experienced VFX facility, Frantic Films recognizes that every production has its own unique demands. Whether clients seek a simple production tool for scene execution or a detailed sequence to sell creative direction to studios, Frantic can find a flexible previz solution for every timeframe. With a wide-range of in-house technical expertise, Frantic delivers previz images of the highest quality. Frantic takes previz to the next level with numerous enhancements:
- Imported production design elements and AutoCAD models for set-realistic detail
- Enhanced VFX with postproduction software tools
- Audio bed with sound effects, dialogue
- Expressive, articulated character design
- Motion capture for character movement
- Cinematic depth and detail
From initial look development to building custom software and postproduction tools, Frantic has a proven track record for pushing the potential of previz. At the previz stage, Frantic's technical experts are capable of developing complex VFX elements for use in later stages of production. Previz material can become hand-off 3D files for final VFX vendors, providing a map for evolving VFX shots. Ultimately, Frantic approaches previz from a postproduction perspective providing maximum benefits throughout the production cycle. Incorporating next-generation ideas from our R&D team, we've created complex look development and proof-of-concept reels for numerous films including the Kryptonite transformations in Superman Returns. Frantic generates previsualization for any timeframe, whether clients seek a simple production tool for scene execution or a detailed sequence to sell creative direction to studios. Our previz work has provided early visual concepts for films such as X2: X-Men United, Poseidon and X-Men: The Last Stand.
